The millennial generation, or Generation Y, poses a monumental question mark in the minds of business owners everywhere.
Owen Flooring in Chatham, Ontario, has been successful in using a combination of its website, social media and customer testimonials to create a seamless network of relevant content. “Social media is alive,” said Kevin Owen, owner of Owen Flooring. “It’s a living, breathing thing. I think the best way to target the millennial generation is to not just utilize one form of social media like Facebook, Google Plus, Instagram, Twitter or blogging, but to do all of the above and have one lead to the other.”